Privacy Policy

Overview

Protection of visitor privacy and security is a priority. AEM has adopted the following policy to inform you of the use of your personal information online. This policy describes the information gathered, how it may be used, and how AEM is committed to protecting the privacy of its customers and visitors.

Registered Accounts

AEM may require you to create a login account to access certain areas of the website. To create an account you may be required to provide information that allows personal identification of you. This information will be treated as confidential, and will not be disclosed to third parties, except as required for business purposes. Any third party who is provided with this information are prohibited from using or disclosing this information for any purpose other than what is explicitly designated by AEM.

Information Collected

When registering for an AEM website account in order to access certain areas of the site or to engage in a business relationship with AEM, the following data is collected:

Personal data:

• First and last name
• Title/Position
• Contact information:
• Email address
• Telephone number
• Company information:
• Company name
• Company address

Subscription information: (see 'Opt-In Communications below)

• Subscription to eNewsletter
• Subscription to PCN/EOL (product status) notifications
• Technical information
• Cookies
• Authentication data
• Aggregate data
• IP addresses

How is your information used?

AEM utilizes the following personal and company information for the purposes below:

Mandatory Communications

AEM reserves the right to contact you from time to time about important administrative, policy-related, legal, or other matters that may affect your use of its websites. For customers, this includes communications related to doing business with AEM. These communications are mandatory.

Opt-In Communications

Email Communications (including eNewsletters)
When you opt-in to email communications from AEM, Inc., you are consenting to communications pertaining to all of AEM's brands and product offerings. At any time, any person who has opted-in to receive these communications may opt-out at the subscription preferences page by following the unsubscribe link at the bottom of an email. AEM does not share your personally identifiable information with any third parties in connection with its email communications.

my.centralsemi.com
A my.centralsemi.com account is required for certain product notifications (PCN/EOL), engineering information requests, and PQA support. Account settings, including opt-in and other preferences, can be managed within my.centralsemi.com. When registering for my.centralsemi.com, you are consenting to communications from both Central Semiconductor and AEM, Inc.

Trade Show Raffle & Event Registrations
AEM may organize raffle giveaways at trade shows or other events, in which a registration form requesting your first and last name, company name, email address, and products of interest to you may be requested. This form will state exactly how your data will be used and also that AEM reserves the right to contact you if you win the raffle. If you choose to check off an option stating so, you may be contacted in the future regarding AEM products relevant to your interests. AEM does not share your personally identifiable information with any third parties in connection with its raffle/event registrations.

Cookies

This website uses cookies. Cookies are pieces of information sent to your web browser from web servers and are stored on your computer's hard drive for record-keeping purposes. Cookies are used to remember your preferences, and for website traffic analysis. Some third-party traffic analysis Cookies may record a unique identifier as determined by the third-party. With exception to these unique identifiers, Cookies used by this site contain no personally identifiable information. You can reject cookies by changing your browser settings. You may not be able to use certain features on AEM's website if you choose to configure your web browser to refuse cookies.

Aggregate Data

AEM gathers certain generic information with respect to customers' use of AEM's website, such as the number of unique visitors, the frequency with which they visit, and the areas on the website that they favor. These statistics are very much like television ratings that tell networks how many viewers tuned in to a program. This type of data is used in aggregate - that is, the data is viewed on a collective basis, in summary form, rather than on an individual basis. This data helps to determine the extent to which customers use certain parts of AEM's website, which, in turn, enables it to be made as appealing as possible to visitors. AEM may also provide statistical "ratings" about how customers collectively use its website to advertisers, sponsors, and other companies with whom AEM does business ("Business Partners"). This is done so they, too, can understand how often people use specific areas of the site in order for them to provide you with the best possible experience. These statistical ratings do not contain any personally identifiable information about you or other users.

IP Addresses

AEM collects and monitors traffic to this website by keeping track of the IP addresses of visitors. IP addresses are unique numeric identifiers that are assigned to each computer accessing the Internet. An IP address alone is not capable of personally identifying you.

How can you control your information?

• Subscribers to AEM's email communications can opt-out any time via the unsubscribe links included on every email.

• Registrants to any of AEM's websites, including my.centralsemi.com, can review and update personal data at any time within their account. You will be required to login to your account in order to change your subscription preferences.

• Customer contact information can also be updated by reaching out to a designated sales contact or by contacting AEM through our website.

• Subscribers and web registrants can always request for their personal data to be deleted at any time. Please note that for certain business-related processes, it may be required to maintain certain data; however, AEM will delete your data to the fullest extent required by law.

How can you find out if AEM's Privacy Policy has changed?

Customers and registered users can visit this Privacy Policy page at any time for updates. AEM will also email registered AEM website users whenever this policy is updated, and post a notice on the AEM homepage.

European privacy rights:

If you are an individual with citizenship in the European region whose personal data is protected under the General Data Protection Regulation (Regulation EU 2016/679, referred to as ‘GDPR’), you may have certain rights pertaining to your interaction with AEM including knowing how AEM  manages your personal data (see the above sections in this Privacy Policy), the right to be forgotten, what technical data is stored, and other individual subjects. It is AEM's policy to collect only the following personal data: your name, address, company affiliation, title/position, phone number, and email address; all other contact information may be provided through your company of employ.

For additional information about GDPR, please visit the official European Commission website.